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Al Waha is a retail classroom where students receive training in a dynamic retail environment.
Each academic year approximately 400 students work in the retail classroom as employees. They work 18-21 hours over a period of six weeks. Students receive hands-on training with real cash and real products in their first shift. They also receive training in cash management, inventory management, customer care, display and merchandising, procurement, marketing, promotions, pricing, data entry, simple accounting, and telephone skills.
They are assessed on the above as well as maturity, punctuality, problem solving, organizational skills and time management.
Al Waha is a successfully-run business with over 1 million dirhams in sales per year. |
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CIS students run and mange the daily operations of the Al Jawdah Zone, a copy center in the College. Al Jawdah Zone is a retail environment designed to give students real-world management and entrepreneurial experiences. The store operates in partnership with Fedex Kinkos, a well-known international company, and provides students with skills that contribute to their employability in the service sector.
Al Jawdah Zone is a profit making business. Students are involved in every aspect of the business from expanding the product line and running an efficient accounting system to producing financial reports and ensuring store visibility. They learn to operate the Point of Sale system (POS) to record and sort purchasing transactions and use accounting systems to print automated balance sheet and financial statements.
In addition, students practice marketing principles through advertising store products and services in the local college magazines: Desert Dawn and E-Sage.
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